Logo Questionnaire – A Bit of Brit

Step 1 of 4

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Contact Information

Name*

First Last

Email*

Phone*

Company*

About Your Company

What is your company's mission statement?*

Tell me about why your company came into existence and what your company’s goals are.

What is your company's product/service offering, and how will customers benefit?*

Do you have any known competitors?*

Note: these may not necessarily be businesses offering the same products and services as yours - e.g. a business located close in proximity that could potentially attract your same clientele.

Who is your target audience, and what messages would you like your brand to communicate to your target audience?*

Brand Design

What colors represent your brand?*

Colors have been proven to have a psychological effect. Here's an interesting article you may want to read through before answering this question: Color Psychology.

What words would you use to describe your brand’s image?*

What attributes and/or emotions do you want associated with your brand?*

Are there any brand logos you particularly like or don't like?*

These don't have to be businesses offering the same products and services as yours.

Company

Like About Their Logo

Don't Like About Their Logo

How does your brand’s image fall between these opposing characteristics?

Masculine/Feminine*

Masculine

Neutral or N/A

Feminine

Simple/Intricate*

Simple

Neutral or N/A

Intricate

Grey/Colorful*

Grey

Neutral or N/A

Colorful

Conservative/Extravagant*

Conservative

Neutral or N/A

Extravagant

Approachable/Authoritative*

Approachable

Neutral or N/A

Authoritative

Necessity/Luxury*

Necessity

Neutral or N/A

Luxury

Fun/Serious*

Fun

Neutral or N/A

Serious

Professional/Casual*

Professional

Neutral or N/A

Casual

Modern/Classic*

Modern

Neutral or N/A

Classic

Sporty/Elegant*

Sporty

Neutral or N/A

Elegant

Extreme/Safe*

Extreme

Neutral or N/A

Safe

Comments

This field is for validation purposes and should be left unchanged.